Frequently Asked Questions


Questions About Starbucks Card

How do I report a lost or stolen Starbucks Card?

Please call customer care in Hong Kong on 2101-1399 or Macau on 0800-933 or send email to info@coffee-concepts.com to report a registered card as lost or stolen. Our opening hours are 9:30am-6:30pm Monday – Friday, excluding Public Holidays.

Where can I get a Starbucks Card?

Starbucks Cards are available in all Hong Kong and Macau Starbucks stores.

Where can I use my Starbucks Card?

Starbucks Cards are accepted at all Starbucks stores in Hong Kong and Macau.

Can I use my Starbucks Card when I travel internationally?

Starbucks Cards activated in any of the participating countries can be used to make purchases and be reloaded in any other participating country. Starbucks Cards must first be activated by loading money onto the card in the country of purchase before being used internationally. The participating countries are UK, USA, Canada, Australia, Hong Kong, Macau, Mexico, and the Republic of Ireland.

How do I register my Starbucks Card?

It's easy and only takes a few minutes at Starbucks.com.hk. You'll need your card's 16-digit number and its CSC (Card Security Code), which is an 8-digit number that can be found under the scratch-off coating on the back of your card.

Why should I register my Starbucks Card at Starbucks.com.hk?

Registering your Starbucks Card at Starbucks.com.hk signs you up to enjoy My Starbucks Rewards in Hong Kong and Macau. You also protect the balance of your card if it's lost or stolen. With a registered card, you can manage your card in a variety of ways online.

How do I reload my Starbucks Card?

It's easy to reload your Starbucks Card, go to card.starbucks.com.hk and click on Reload Your Card. Alternatively, reload your card on the mobile app, or go to any Hong Kong, Macau or any participating Starbucks store worldwide. The participating countries are UK, USA, Canada, Australia, Hong Kong, Macau, Mexico, and the Republic of Ireland.

If I reload my card outside Hong Kong and Macau, can I use the money to purchase and get rewards in Hong Kong and Macau?

Starbucks Card can be used to make purchases and be reloaded in any other participating country. Starbucks Card must first be activated by loading money onto the card in the country of purchase before being used internationally. The participating countries are: UK, USA, Canada, Australia, Hong Kong, Macau, Mexico and the Republic of Ireland.
Earn your Stars or redeem your rewards only at participating Starbucks stores in Hong Kong and Macau.


Questions About My Starbucks Rewards

How does the My Starbucks Rewards program work?

It’s as easy as registering a loaded Starbucks Card at Starbucks.com.hk and paying with your Card at a participating store to earn Stars. You present the registered MSR Card when making a Purchase at participating Starbucks stores, the total amount of the Purchase will be recorded in your MSR Account.
For every HK/MOP$20 of purchases recorded in your MSR Account, one complimentary “Star” will be recorded in that MSR Account.

Welcome Level : Upon registering, we will automatically enter you into the Welcome level of the My Starbucks Rewards program, which means you will receive a “buy one get one” beverage reward. (The offer is valid for 3 months after registration.)

Green Level : Once you have visited and paid with your card and accumulated 25 Stars, you will move into our Green Level, where you may receive the following benefits:

  • A free tall drink when you reach the Green level for the first time (Free drink offer is valid for 3 months after earned.)
  • A free tall drink or a slice of cake in your birthday month
  • Free upgrade on tall or above – sized promotional drink during the first week of its launch

Gold Level : After you earn 100 Stars in 12 months, you will qualify for the Gold level. At this level you may earn the following benefits:

  • All Green level benefits
  • A free tall drink when you reach Gold level for the first time (Free drink offer is valid for 3 months after earned.)
  • A personalized Gold card (unavailable in stores)
  • A free tall drink on every 12 drinks purchase (Free drink offer is valid for 3 months after earned.)
  • Exclusive offers and promotions

How do I redeem the offers?

Just tell our barista you’d like to redeem your reward and you may scan the barcode on your mobile device or simply present one of your registered Starbucks Cards.

Why is registration necessary in order to join the program?

When you register your Starbucks Card, you provide contact information so we can send you benefits like special and exclusive offers. Additionally, by registering your card, you receive balance protection in case your card is ever lost or stolen. Finally, with the registered card, you can manage your card online. Please note: a valid email address, mailing address, birth month and mobile number is required when registering your card.

What is a Star and how do I earn one?

You will earn Stars and receive in-store benefits simply by paying for a transaction at or over HK/MOP$20 with any Starbucks Card registered to your account at participating Starbucks stores in Hong Kong and Macau. You can track your Stars online or on your device by logging into your account.

How are Stars earned?

A Star will be awarded for every HK/MOP$20 you have spent with any of Starbucks stores in Hong Kong and Macau.

Can the Stars in my account be transferred to someone else?

Sorry, Stars collected in each account can only be used by that account holder, and cannot be transferred to another account.

Can I use multiple cards to earn Stars?

Yes. You can register multiple Starbucks cards to earn Stars for one single account.

Can I transfer a My Starbucks Rewards membership to someone else?

Sorry, memberships are non-transferable and cannot be shared with family members, friends and others.

Is there a fee to join My Starbucks Rewards?

No, there is no membership fee at any level of the new program. All you have to do is register your reloaded Starbucks Card and you will be entered into the program.

Any time-limit in collecting Stars to reach the next level?

The Stars accumulated will be calculated annually on your anniversary date (the date you qualified for the current level of membership) to determine the level of membership you are in. Stars accumulated will be calculated independently each year.

Do I have to bring my card to earn Stars?

At the moment, you will need to present the card at the time of purchase in order for us to log your Stars. If you have downloaded the mobile app onto your phone, and have signed in using the same email address in which you have registered, you can also make your payment through the app. For details, please go to card.starbucks.com.hk

How long does it take for customers to receive their Gold Level Welcome Kit after earning Gold Level status?

It takes on average 6-8 weeks once reaching Gold Level to receive your personalized Gold Card and Welcome Kit. All Gold Level benefits begin the moment you reach the Gold Level. You can begin earning Stars towards your Free Drinks by continuing to use any registered Starbucks Card.

Do I have to register my Gold Card again after I received it?

Your Gold Card has been pre-registered to your account and you may transfer funds from one of your cards or reload value to your Gold Card.

After I have registered my Gold Card, can I use my original Starbucks Card to earn Stars and redeem rewards?

Definitely! You can use the Starbucks Card registered to your account to earn Stars and redeem rewards. This means that once you hit the Gold level, although you’ll receive a really cool personalized card from us, you can keep using your currently registered Starbucks Card.

Is there expiration date on the amount stored in my Starbucks Card?

There is no expiration date on any of the amount stored, so you won’t have to worry about running out of time to use up the stored value in your Starbucks Card.

How are the Stars used?

The Stars are simply used to determine the level of membership. Please refer to the table below for information on membership level.

Number of Stars Membership Level
once registered Welcome
25 Green
100 Gold

Any minimum / maximum value per card?

The minimum amount required for the initial purchase / activate of the card and enrol in the My Starbucks Rewards program is HK/MOP$50. The maximum amount that can be stored in each Starbucks Card is HK/MOP$4,000.

What if I lose my Starbucks Card?

If your card is registered, your membership in My Starbucks Rewards and any remaining card balance will be protected at the time you notify us of its loss. We’ll freeze your remaining balance at the time you report your card as lost or stolen, transfer it to one of your registered cards in your account or a new Starbucks Card and mail you the replacement – without hassles or fees. You may contact us through our Customer Care Hotline: Hong Kong: (852)2101-1399 or Macau: 0800-933 or send email to info@coffee-concepts.com.

How does Starbucks protect my privacy after I register my Starbucks Card?

Please read our Privacy Policy for details.

Will my data provided be given to other companies?

The information you provide will only be used for us to stay in touch with you.

How soon will I be able to see the Stars I’ve earned after using my registered Starbucks Card?

Stars earned from using your registered Starbucks Card will be available on your account within 24 hours.

What if my Star balance doesn’t look right? Who do I contact?

We want to make sure the balance on your account reflects your purchases accurately. If the total number of Stars doesn’t appear to be correct, please contact our Customer Care Hotline: Hong Kong: (852)2101-1399 or Macau: 0800-933

What do I have to do in order to maintain Green level status?

Once you reach the Green level, you will need to earn 25 Stars per year to maintain your Green level status. If you do not earn 25 Stars, you will revert back to the Welcome level and your Star count will drop to zero. As soon as you earn 25 Stars again you’ll move from Welcome right back to Green.

How do I maintain Gold level status?

Once you qualify for Gold level, you will be at that level for a full year from that date. Simply earn 100 additional Stars before your anniversary date (the date you earned Gold) and you will continue to enjoy all of the Gold level benefits for another year.

Are all Starbucks Card eligible for My Starbucks Rewards benefits?

All registered Starbucks Cards are eligible. Cards purchased or registered outside of Hong Kong or Macau will not earn Stars or My Starbucks Rewards benefits.

Can the card be refunded?

Any amount/value stored in your card cannot be refunded.

How do I check remaining value?

You can log into your account via card.starbucks.com.hk. You can also top-up your card through our website. Alternatively, you can also download our mobile app and through it you will also be able to see the remaining values on your card.

Can I view my transactions history?

You can view your transactions history through our website card.starbucks.com.hk or download our mobile app and through it you will also be able to view your transactions history.

Can I view my list of rewards?

You can view your transactions history through our website card.starbucks.com.hk or download our mobile app and through it you will also be able to view your list of rewards.

How can I transfer funds between cards in same account?

You can transfer funds through our website card.starbucks.com.hk or download our mobile app and through it you will also be able to transfer funds within the same account.

Can I transfer to or from a non-registered card?

Sorry, you can transfer funds to or from a registered card with the same account only.